INSIGHTS

Insights from the Cabin

What we've tested, what we've learned, and what key insights you can take away. Written by operators, not observers.

The Ember — the spark that starts the fire.

One short read a week: an actionable insight, the data behind it, and the takeaway you can take to the office Monday morning. No hype, no fluff — that's the Code.

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    FIRST FIELD NOTES · DROPPING AT LAUNCH

    On the workbench

    01

    The AI Revenue Stack

    A working map of what's actually driving pipeline in 2026.

    02

    Proof, Not Theory

    How to evaluate any AI marketing claim in 15 minutes.

    03

    The First Funnel You Should Let AI Rebuild

    And the one you shouldn't.

    04

    What AI Changes About Leading a Revenue Team

    And what it doesn't.

    05

    The Board Question

    Answering “what is AI actually doing for our growth?”