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Why the Cabin exists.
The Cabin opens once the room is worth gathering. Readers of The Ember get the first invitation.
AI is rewriting the marketing playbook faster than any shift since the internet, and most of what's written about it is noise.
GrowthCabin started with a simple idea: test what AI can actually do for a small business's growth and publish the numbers, week after week. The Cabin is the next part: a room where owners doing the same work can compare notes. Not a course. Not a mastermind with an upsell at the end.
This is a passion project. There's no subscription, no premium tier, no funnel behind the funnel. When the doors open, it will be because the fastest way to learn the biggest platform shift of our careers is together.
Proof, not theory.
Business owners are being asked what AI is actually doing for growth, while every channel floods with unproven theories, get-rich-quick hacks, and sales pitches disguised as insight. GrowthCabin exists to cut through that. We run the experiments ourselves and publish what happened: what worked, what didn't, and what the numbers said. That's the editorial bar for everything we publish, and it will be the bar inside the Cabin when the doors open.
What we talk about, in order.
- 01
Get More Leads with AI
Pipeline experiments an owner can actually run: outbound, inbound, and what each one costs. We publish the setup, the spend, and the result.
- 02
Fix the Funnel
Conversion, follow-up, and offers: finding and plugging the leaks that cost small businesses the most, with AI doing the heavy lifting.
- 03
The Owner's CMO Playbook
Strategy, positioning, and budget judgment for businesses that will never hire a CMO: the calls a 25-year marketing leader would make in your seat.
- 04
The Toolshed
AI and marketing tools, field-tested on real work, with plain verdicts: use it, skip it, or wait. Prices, limits, and where each one falls over.
- 05
Leading Through the AI Shift
Team, hiring, and leadership as AI changes what a small company can do: what to automate, what to keep human, and who you still need to hire.
Always Be Testing.
AI makes experiments cheaper and faster than ever, so that's the culture: run the test, publish the result, let the numbers settle the argument. We're not here to teach from a stage, and when the room opens, we'll be here to learn from each other. Nobody has AI fully figured out. The owners who test together will be the ones who shape what's next.
Bring something to the fire.
GrowthCabin's readers are business owners and their small teams, but its voices won't be one person's. If you're a practicing marketer, operator, or specialist who's carried a real number, there's a seat by the fire for you: contribute a field test, a hard-won playbook, or a plain-spoken tool verdict, translated to owner scale. You get a byline in The Ember in front of thousands of owners, and a first seat in the Cabin when the doors open. One rule, always: written for the owner, with real numbers. No pitches, no vendor talk.